Jury - "Best New Mobile Service"

Jury Criteria

The jury will evaluate how well your team uses a mobile phone to create a new mobile channel between an entrepreneur (you) and its customers. The following criteria will be applied in evaluating the contributions:

  • How innovative is the new mobile channel?
  • How well does the business idea meet customer needs?
  • What is the commercial potential of the service?
  • How well is the customer segment defined?
  • How realistic are the plans for distributing and growing the service?
  • How developed are thoughts about client need, market and competition.

The jury will pay additional attention where the value of the service increases the more customers it obtains (so called "network effects".)

The decision of the jury cannot be appealed.

Jury Composition

The jury comprises representatives of companies that all work with mobile channels. We have sought a good combination of technology, enterprising, media and communication. The resulting jury consists of:

  • Michael C. Bergman, Head of New Business, Telenor Sweden (Chairman of the jury)
  • Annika Hellström, information department, Telenor Sweden
  • Johan Staël von Holstain, CEO, incubator IQube
  • Johan Lindqvist, Creative Director, media and productioncompany Talpa
  • Anders Sjöman, communication consultant, Springtime
  • Susanna Leidegrant, student, Royal Institute of Technology


  • The composition of the jury may change during the course of the competition, depending on the availability of the individual jury members.
    Excitera is looking for new members
    2007-05-23
    Want to be a part of the most successful Swedish student entrepreneurship organization?
    Read more


    Mobile wiki and anti-acne plaster wins EIC 2007
    2007-05-16
    The winners of this year were announced on the final event of EIC, held at Berns in Stockholm.
    Read more


    Mobile wiki and anti-acne plaster wins EIC 2007
    2007-05-16
    The winners of this year were announced on the final event of EIC, held at Berns in Stockholm.
    Read more